Designing for Humans: A Case Study on the HumanCentric Brand
At The Branded, we know that a workspace is more than just a physical location. It's a reflection of who you are, how you work, and what inspires you. That's why we were thrilled to partner with HumanCentric - a brand that shares our passion for creating personalized and efficient workspaces.
Whether you're working in a bustling office, a cozy home setting, or somewhere in between, HumanCentric understands that every individual has unique needs and preferences. That's why their products are designed with comfort and efficiency in mind, helping you to unlock your full potential and achieve your goals.
At the heart of the HumanCentric philosophy is the belief that a well-designed workspace is essential for both creativity and productivity. By combining form and function, HumanCentric products help you to create an environment that's both comfortable and inspiring - a space where you can do your best work, day in and day out.
So whether you're looking to optimize your home office, revamp your corporate workspace, or simply create a more functional and comfortable space to work in, HumanCentric has you covered.
Join us as we explore how this innovative brand is changing the game when it comes to workspace design and functionality.
The HumanCentric Project Brief
At The Branded Agency, we were thrilled when HumanCentric reached out to us to revamp their logo and brand identity.
As a brand dedicated to improving and enhancing workspaces for individuals, it was important for them to have a logo and visual identity that reflected their core values of comfort, efficiency, and creativity.
Our goal was to create a visual identity that was adaptable, versatile, and reflected HumanCentric's commitment to excellence.
We knew that their brand needed to be both clean and minimal, yet also bold and high-quality.
In order to achieve this, we utilized neutral tones, impactful photography, and effective iconography to create a design that was both modern and timeless.
In terms of the logo design, we took a collaborative approach with the HumanCentric team.
We brainstormed multiple concepts and ultimately landed on a design that perfectly captured the essence of their brand.
The new logo is simple, memorable, and easily recognizable, with a bold font that conveys strength and confidence.
In addition to the logo, we also created a comprehensive brand guideline that lays out the brand's colors, typography, and visual style.
This guideline serves as a foundation for all of HumanCentric's future design work, ensuring that all elements of their brand remain consistent and cohesive.
Finally, we created a custom website design that brings the new brand identity to life online.
The website is clean, modern, and intuitive, with a focus on showcasing HumanCentric's products and services in a way that's both informative and visually compelling.
Overall, our goal was to create a visual identity that fully encapsulated HumanCentric's brand values, while also providing them with a versatile and adaptable set of design assets that they could use for years to come.
We're proud to have partnered with HumanCentric on this exciting project, and we're confident that their new brand identity will help them to continue to grow and thrive in their industry.
Logo Redesign
Before collaborating with The Branded Agency, HumanCentric's brand identity was limited to a single wordmark logo. While this provided some opportunities for growth, there was certainly room for expansion and improvement. Our team worked closely with HumanCentric to design a logo that not only expanded on the existing wordmark, but also added a new, adaptable brandmark to their visual identity.
Our goal was to create a logo that captured the essence of HumanCentric's brand values, while also being versatile enough to be used across a variety of media and spaces. To achieve this, we created a new hierarchy within the wordmark, making it more dynamic and visually engaging.
Additionally, we designed a brandmark that would serve as a complement to the wordmark. This brandmark was inspired by the workspace of HumanCentric's audience and was created in the form of an "H" that also resembles a desk or chair. The brandmark's adaptability allows it to be used in a variety of contexts, while still maintaining the integrity of the HumanCentric brand.
Overall, our logo redesign for HumanCentric was not a drastic change from their original logo, but instead an evolution of their existing visual identity. By creating a more dynamic and adaptable design, we were able to provide them with a logo that reflects their commitment to excellence and innovation.
Website Design
Our redesigned brand identity for HumanCentric extended beyond just the logo and into their website design. By incorporating the new color palette, iconography, and photography, as well as adding more white/negative space, we were able to create a website that seamlessly integrated with their new visual identity.
Not only does the website feature a cleaner and more modern design, but it is also much easier to navigate and read. We wanted to ensure that the website was an extension of the brand's identity, and that it provided a positive user experience for visitors. The result is a website that truly represents the essence of HumanCentric and their commitment to excellence in workspaces.
Overall, our goal was to create a cohesive brand identity that extended across all platforms, including the website. By incorporating the new design elements and emphasizing clean, modern design, we were able to create a website that was both functional and visually stunning, ultimately enhancing the overall user experience.
Brand Guidelines
Our team created a comprehensive Brand Guidelines document for HumanCentric, which served to organize and solidify their brand identity across all platforms. This document contains pages dedicated to logo guidelines, color palette, typography, photography, and more.
One of the main focuses of the brand guidelines was on photography and rendering guidelines for the website and social media platforms. By establishing consistent design, appearance, and aesthetic across all platforms, we were able to create a cohesive and recognizable brand identity for HumanCentric.
Furthermore, the Brand Guidelines document serves as an extension of the brand identity, and was designed with the brand's tone and values in mind. It provides clear direction and guidelines for the use of all brand elements, ensuring that they are utilized consistently and effectively across all touchpoints.
Overall, the Brand Guidelines document serves as an essential tool in establishing and maintaining a strong brand identity for HumanCentric, and allows them to communicate their values and messaging in a consistent and impactful manner.
