OM HOME
Branding for OM HOME - Desi Beauty
World's first global beauty store that celebrates Desi ingenuity, entrepreneurship & excellence.
OM HOME is more than just a beauty brand; it is a movement that celebrates the essence of Desi beauty, encourages self-love, and empower individuals to embrace their cultural identity, by providing better representation in the media. They aim to support and uplift Desi business owners in the beauty and wellness industry and their platform will serve as a guiding light for the Desi-beauty industry, where these brands can showcase their stories, journeys, and products.
In The Branded, we have created a brand concept that pays homage to the rich cultural heritage present in Desi cultures, serving as a reminder of the beauty that lies within every individual. Clean, direct and colorful, our visual identity tells a story and combines the elegance of floral patterns, captivating imagery, intricate ornaments, and a deep connection with nature.
Sophisticated Indian inspired colors, floral patterns, powerful photography, and tasteful typography.
Logo Design
Brand Identity
Illustration
Packaging
Brand Applications
Website Design
Social Media Templates
What We Did
India: Sophisticated & Vibrant
The primary color palette of OM HOME embodies a modern and sophisticated aesthetic, characterized by a neutral selection of black, white, and delicate shades of beige.
The secondary color palette consists of vibrant hues carefully selected to reflect the captivating flora and fauna of India. Our palette showcases warm shades such as saffron red, Indian rose, and turmeric golden, exuding warmth and energy. These warm tones beautifully juxtapose against the cool colors of Indian palm green and peacock blue, creating a striking contrast that evokes a sense of tranquility and freshness.
Behind the process
illustration
1. Initial idea (collage)
2. Sketching
3. Watercolor painting
4. Extended portrait
5. Color explorations
6. Final result
Indian landscape
Illustration for OM HOME was meticulously crafted employing a distinctive watercolor technique. It was skillfully developed, drawing inspiration from our carefully curated color palette and elements of significance, such as the majestic peacock, intricate Indian architecture, lush green palms, the delicate lotus flower and more. Each stroke was thoughtfully executed, resulting in a visually captivating artwork that captures the essence of their creative vision.
