Butter Cake Shoppe
Logo and Packaging design for Butter Cake Shoppe
Celebrate life’s special moments, bring joy and create lifelong memories.
Butter Cake Shoppe, based in Los Angeles, creates cakes and other baked goods that celebrate life’s special moments, bring people and create memories. They do this by using the finest ingredients, combining their artistic expertise with a personalized approach, and sharing their love of baking through their products and services.
Our main goal was to differentiate Butter as a celebratory and modern brand and stand out against traditional cake shops and baking mix companies. Creating a streamlined brand system that is scalable and that can easily expand as they grow, and most importantly ensure storytelling to establish a stronger emotional connection with the brand customers.
Butter’s identity is elevated, yet accessible, aspirational, yet relatable, all while maintaining a sense of playfulness and celebration.
By blending aspirational European aesthetic photos with bold, modern colors. Our photography style incorporates a mix of aspirational imagery, but it remains playful, celebratory, and fun.
Logo Design
Brand Identity
Packaging
Brand Applications
Social Media Templates
What We Did
We bake, let’s party!
Photography style combines aspirational imagery with a playful, celebratory, and fun approach.
To create a modern and bold atmosphere, we utilize tonal colors from our color palette and in lifestyle photography, we capture moments of celebration, love for life, and the enjoyment of Butter’s delicious baked goods.
This combination creates a unique visual identity that sets the brand apart from others in the same category and appeals to a wide range of consumers, from those seeking luxury to those looking for an approachable and modern brand.
From the concept to the packaging.
We crafted the "Rich and Beautiful" brand concept for Butter, channeling it into all the brand touch points.
The packaging design of their iconic Pinklepuff Cookie Mix is giving that clean and playful air to the whole composition, skillfully intertwining typography, photography, and assorted forms, all inspired by the brand's nature.
