SPACE Metaverse
Brand identity for the Web3 platform
Weaving Fantastical Lore and Brand Identity for the Metaverse Frontier
Space is a groundbreaking metaverse platform designed to cater to the diverse needs and desires of its users. It eliminates the hassle of switching between multiple platforms by providing a comprehensive solution for socializing, gaming, learning, and much more. With endless possibilities, users have the freedom to create their own unique spaces and lobbies within the metaverse.
Our Mission:
Our mission was to undertake a comprehensive project for SPACE, focusing on shaping its brand story and identity. This involved in-depth research and analysis of the metaverse, blockchain technology, web3, and NFTs. Armed with valuable insights, we were able to develop a compelling brand positioning for SPACE, which served as the foundation for our creative endeavors.
At the heart of SPACE is its captivating lore and backstory. We crafted a fantastical narrative for this Web3 brand, taking dreamers on an immersive metaverse journey into the enchanting realm of Spacetopia. By constructing a universe that embraces creativity, exploration, and shared experiences, SPACE unlocks limitless potential for dreamers to connect, flourish, and collaborate. The brand we developed for SPACE exemplifies the profound influence of imagination and community in shaping the metaverse, inspiring others to embark on their own extraordinary adventures within the boundless realm of Spacetopia.
Brand Positioning
Logo Design
Brand Identity
Brand Guidelines
Email Design
Packaging
Token Creation
Creative Design
3-D Design
What We Did
Forged from the essence of our celestial champion in Spacetopia, our tokens embody the boundless possibilities of space and Web3.
Your Happy Space
We created a tagline for SPACE that speaks to the functionality of Spacetopia and is the guiding principle of the brand universe. It is short and snappy, and like SPACE's experience ecosystem, has unlimited branding and marketing possibilities. It is a play on “going to your happy place” — just as this weaves the mental and the physical, SPACE weaves the digital and the physical into a seamless happy experience.
Space Gradient Palette:
An essential component of the brand identity was the development of a vibrant, engaging, and distinctive color palette. We introduced gradients to infuse a sense of dynamism and visual appeal, leveraging them for design elements, typography, and backgrounds.
Email Design:
We created email templates to be sent out to users, expanding and exemplifying SPACE’s brand identity. The email was designed to be eye-catching, interesting, and user-friendly, clearly outlining the contents and call-to-actions.