Sipour
Brand identity and brand guidelines for the glassware brand
Tapping into Emotional Moments and Meaningful Connections
Sipour, an aspiring Amazon glassware brand, approached us with their vision for a premium brand. Collaborating closely with them, our goal was to position Sipour as a brand that excels in creating glassware suitable for both everyday use and special celebrations. The key focus was to strike a harmonious balance between aesthetics and practicality, ensuring that Sipour's glassware embodies timeless values, functionality, and unwavering quality standards. By meticulously crafting an extensive range of glasses, Sipour aims to elevate the enjoyment of various beverages, providing you with the perfect glass for any drink preference.
The Branded Agency developed a strategy that revolved around the concept of capturing special moments in time. The team envisioned a series of polaroid-style images featuring individuals enjoying their favorite drinks, effectively portraying the essence of Sipour's brand. This adaptable concept not only allowed for engaging storytelling but also provided the flexibility to accommodate future product expansions seamlessly.
Brand Positioning
Logo Design
Brand Identity
Brand Guidelines
What We Did
Sipour's new branding embraced a nostalgic, fun, and wonderfully authentic aesthetic. The design elements incorporated traditional values, utility, and strict quality standards to ensure that the glassware served as both beautiful and useful products.
Logo Design
The logo design showcases a modern and minimalist approach. The flowing arrangement of the letters mimics the graceful movement of wine or spirits as they pour into a glass, capturing the essence of fluidity and elegance.
