McGonigle Law
Rebranding for McGonigle Law
The transformative journey of McGonigle Law's brand identity.
Since its inception in 1986, McGonigle Law has dedicated itself to providing exceptional representation for individuals, small businesses, and corporations in professional malpractice and business litigation cases.
At The Branded, we take immense pride in crafting the law office's new identity, which signifies a fresh chapter and renewed vigor. The first step in this process was refining the name to be concise and unequivocal, resonating with the essence of the brand.
Through meticulous attention to detail and creativity, we have succeeded in crafting a brand identity that communicates McGonigle Law's unwavering commitment to excellence and its evolution towards a brighter future.
Logo Design
Brand Identity
Brand Applications
What We Did
Logo:
Drawing inspiration from the firm's values and aspirations, we curated an elegant yet approachable typography that embodies the brand's personality. The selected typeface strikes a balance between sophistication and warmth, fostering a humanistic connection with clients.
To further bolster brand recognition, we devised a distinctive lettermark, ingeniously intertwining the initials "ML." This monogram now serves as a symbol of authority and trust, identifying the brand across various platforms and applications. Its versatility enables seamless integration into different contexts, enhancing the brand's impact.