Advanced Clinicals
Powered by science, formulated for you.
Revolutionizing Skincare with Science: Advanced Clinicals' Journey to Inclusivity and Innovation
In the dynamic world of skincare, where science meets beauty, Advanced Clinicals emerges as a pioneer, offering science-backed clinical skincare accessible to all. With a vision deeply rooted in democratizing beauty innovation, Advanced Clinicals, a gem of Concept Laboratories, has transcended the traditional barriers of the beauty industry. Our mission was to amplify this ethos, ensuring that Advanced Clinicals not only resonates with its loyal Generation X and Boomer consumers but also captivates the hearts of Millennials and Gen Z.
The challenge was clear: reposition and elevate the brand to highlight its unique value proposition—affordable, science-backed solutions for diverse skincare needs, without compromising on quality or efficacy.
What We Did
Research and Analysis
Brand Positioning Strategy
Tagline Development
Brand Concepts and Creative Direction
Logo Design
Brand Identity Design
Packaging Design
Website Design
Navigating the Landscape: Research and Analysis
Our comprehensive analysis revealed a gap in the skincare market: while consumers craved effective, science-based solutions for their specific needs, the industry was cluttered with expensive options or products lacking substantiated claims. Advanced Clinicals stood at a pivotal point—its affordable, clinically proven formulations offer a range of solutions suited for different stages of the customer’s skincare journey. This insight led us to a strategic pivot, focusing on bridging the gap between scientific innovation and consumer accessibility. Accessibility meant not just affordable, but easy to use and understand.
Strategic Repositioning: Brand Positioning Strategy
Our repositioning strategy centered on a simple yet profound narrative: "Science-backed skincare for all." This message not only encapsulated Advanced Clinicals' ethos but also served as a beacon for consumers navigating the complex world of skincare. By emphasizing the brand's commitment to affordability, innovation, and results, we aimed to attract a broader audience, making it clear that high-quality, effective skincare is a right, not a privilege. The new tagline “Powered by science, formulated for you” was formulated to speak to the brands emphasis on their products been backed by scientific research and that they are tailored to meet individual needs. It highlights our commitment to addressing the unique concerns of our customers, underscoring that our products are designed with their specific needs in mind.
Creative Transformation: Brand Concepts and Creative Direction
The brand's visual and narrative overhaul was inspired by the fusion of science and accessibility. We launched a contemporary look, updating the logo from its original design to maintain familiarity for our current customers. The revamped brand identity emphasizes accuracy, transparency, and user-friendliness. We adopted a strong color scheme to differentiate each product line, and our new packaging is sleek, highlighting the active ingredients and benefits clearly. The website redesign provides Advanced Clinicials with an educational hub for consumers to explore products, understand their benefits, and make informed decisions, fostering a deeper connection with the brand.
Client:
Concept Laboratories - Advanced Clinicals
Team:
Quincy Samycia
Takashi Hirakimotio
Josh Lee
Meghan Conyers
Sector:
Beauty and Personal Care
Discipline:
Research and Analysis
Brand Positioning Strategy
Brand Concepts and Creative Direction
Logo Design
Brand Identity Design
Packaging Design
Website Design