CBD Unwrapped: How Traditional's Branding Came to Life with The Branded Agency
What We Did
Brand Positioning
Brand Identity
Brand Bible and Guidelines
In the midst of the explosive growth of the CBD and cannabis industry, it's more important than ever for brands to establish a unique and trustworthy identity. That's where Traditional comes in - as a provider of the cleanest and most innovative cannabis products, their hand-grown, exclusive strains from LA are in a league of their own. But with so many new players entering the market, it's crucial for Traditional to stand out with a strong brand identity that communicates their values and sets them apart.
At The Branded Agency, we specialize in CBD and cannabis branding, and we were thrilled to help Traditional develop a clear brand message that would resonate with their audience. Through a comprehensive process that included developing a brand purpose, bible, and guidelines, as well as custom iconography and visual direction for photography, social, and web, we were able to create a brand identity that truly reflects Traditional's quality-driven and passionate approach to cannabis.
Thanks to our work with Traditional, their brand is now positioned for success and ready to take their business to new heights. Whether you're an established player in the cannabis industry or a newcomer looking to make a splash, The Branded Agency has the expertise and experience to help you build a brand that truly stands out.
“The Branded Agency was great. I would highly recommend them for any work you have to be done"
- Jonathan
Director of Marketing, Traditional
Traditional Colour Palette
With a bold and electric color hierarchy set against neutral backgrounds, Traditional's brand colors demand attention. While black and white serve as reliable backdrops, it's the striking tones of purple and blue that take center stage, accented by pops of bright magenta and cyan. Whether online or off, Traditional's brand colors make a statement and leave a lasting impression.
Photography & Texture Guidelines
Traditional had a distinct vision for their product, but they needed help connecting with their young, cool, and savvy clientele. We worked closely with them to develop a brand that embodies their four core pillars: quality, trust, passion, and inclusivity. The result is a fun, bold, and authentic brand that strikes the perfect balance between exclusivity and accessibility, and speaks directly to its tribe.
To bring the brand to life, we curated photography and textures that appeal to Traditional's target audience while staying true to their brand values. From start to finish, every element of the brand was carefully selected and directed with the goal of building a deeper connection with the people who matter most - the loyal fans of Traditional's innovative and pure cannabis products.
Brand Guidelines
When it comes to CBD branding and cannabis, a strong and consistent brand identity is key to establishing trust and authority in a crowded and competitive market. That's where brand guidelines come in - they provide a roadmap for ensuring that every aspect of a brand's visual identity is cohesive and aligned with its core values and messaging.
For Traditional, we developed a comprehensive set of CBD guidelines and cannabis guidelines that help to organize and solidify their brand identity. The guidelines include pages dedicated to the brand's logo guidelines, colour palette, typography, photography, and more. Each page is meticulously crafted to explain the process and inform the reader of the steps to using elements of the brand identity.
By following these guidelines, Traditional can ensure that every touchpoint of their brand - from their website and social media presence to their packaging and promotional materials - is consistent and on-message. This level of consistency and attention to detail is crucial in building a brand that customers can trust and rely on.
At The Branded Agency, we understand the importance of CBD branding and cannabis guidelines, and we have the expertise to help brands like Traditional create a brand identity that truly resonates with their audience. With our help, you can establish a cohesive and compelling visual identity that sets you apart from the competition and builds long-lasting relationships with your customers.
