Peak Performance: Elevating RealPekka's Brand Identity
What We Did
Brand Positioning
Logo Design
Brand Identity
Brand Bible and Guidelines
At The Branded Agency, we believe that adventure is out there, waiting for those brave enough to seek it. The thrill of exploring the great outdoors through activities such as hiking and rock climbing has captivated us for generations. Thanks to social media, the popularity of these activities has soared, with stunning photos of picturesque views and unforgettable experiences inspiring us to venture further.
However, to truly conquer the elements, you need the right gear. That's where RealPekka comes in. This innovative brand has taken a fresh approach by combining outdoor apparel with abstract art. The result? Bold, creative pieces that not only perform under pressure but also make a statement.
RealPekka approached us with a mission to develop a brand identity that reflects their values: high quality, expressive, and fashionable. We rose to the challenge by crafting a logo and brand positioning guide that stays true to their unique approach. Our design inspiration drew from the beauty of nature, using earthy tones and imagery of the great outdoors.
Whether you're scaling a mountain or strolling through the park, RealPekka has got you covered with top-performing gear that elevates your wardrobe. Join the adventure and express yourself with RealPekka.
Logo Design
At the heart of RealPekka's brand identity is a logo that embodies their core values: high quality, top performance, and minimalism. Our design team paid careful attention to detail, ensuring that every element of the logo represents the brand's unique approach.
From the stacked letters of "Real" to the bold and striking letter "A" in "Pekka," the logo stands out with its classic and memorable wordmark. The sharp edges and points add an adventurous and daring touch, symbolizing the thrill of exploring the great outdoors.
At The Branded Agency, we believe that every brand deserves a logo that truly represents who they are. That's why we took great care in creating a logo that not only meets RealPekka's needs but also captures the essence of their brand. With this logo, RealPekka is ready to take on any adventure, and look good doing it.
RealPekka Colour Palette
Nature is a never-ending source of inspiration, and our design team took full advantage of it when creating the colour palette for RealPekka's brand identity. Drawing from the stunning landscapes and awe-inspiring views of the great outdoors, we carefully crafted a colour scheme that captures the essence of adventure.
Neutral tones take centre stage, evoking the rugged terrain of mountains, stones, and rocky paths. These colours provide a solid and bold foundation for the design, ensuring that RealPekka's gear not only looks good but can stand up to any challenge.
But it's not all earthy hues - pops of bold and saturated colours add excitement and energy to the palette. Inspired by the vibrant blues of the water, the rich greens of the trees, and the deep browns of the rocks, these colours create a sense of adventure and exhilaration. Together, these colours embody the spirit of RealPekka - a brand that's ready to take on any challenge and look good doing it.
Brand Positioning
At The Branded Agency, we know that a strong brand needs a solid foundation. That's why we created a brand positioning guide for RealPekka - a document that captures the essence of the brand and sets a clear direction for every aspect of their operations.
From product development to customer engagement, the guide provides a roadmap for the brand to follow. It ensures that every decision and action is aligned with RealPekka's core values and unique approach.
By following the guidelines set out in the brand positioning guide, RealPekka can create a consistent and cohesive brand experience that resonates with their audience. The guide serves as a singular framework for the brand and team members to reference, ensuring that everyone is on the same page and working towards the same goals.
At The Branded Agency, we understand that a successful brand is more than just a logo and some colours. It's about creating a clear and compelling vision for the brand, and providing a roadmap to make that vision a reality. With our brand positioning guide, RealPekka is ready to take on the world - one adventure at a time.
Brand Guidelines
At The Branded Agency, we know that a strong brand needs consistency across all touchpoints. That's why we created a comprehensive brand guidelines document for RealPekka - a detailed guide that ensures every aspect of the brand identity is consistent and cohesive.
The guidelines cover all the essentials, from logo usage and colour palettes to typography and photography. Every detail is carefully considered to ensure that the brand is presented in the best possible light.
In particular, we placed a strong emphasis on photography and social media guidelines. We understand that social media is a crucial part of any brand's identity, and our guidelines provide a framework for RealPekka to create engaging and compelling content that resonates with their audience.
The brand guidelines are an extension of the brand identity, designed with the same tone and values in mind. By following these guidelines, RealPekka can create a consistent and memorable brand experience that builds trust and loyalty with their customers.
At The Branded Agency, we believe that great design is more than just aesthetics - it's about creating a comprehensive and cohesive brand identity that tells a story and connects with your audience. With our brand guidelines, RealPekka is ready to take their brand to the next level - and beyond.
