Revving Up Evoque: How The Branded Agency Helped a Power Sports Company Drive Success with a Strong Brand Strategy
At The Branded Agency, we had the privilege to work with Evoque, a power sports company founded by Richard Colon in 2019. We understood that power sports can be an expensive hobby, and low-cost options in the market are often low-quality and overpriced. Richard's vision was to create a company that would manufacture high-quality power sports products at affordable prices, making it accessible to everyone, including families.
Our team worked with Evoque to create a brand strategy that aligned with their mission and purpose. We started by developing their brand position, which included their core values, mission statement, and purpose. The brand's vision was to create a world where everyone can enjoy the thrill of power sports without breaking the bank.
To help Evoque stand out in a crowded market, we also identified their brand pillars, which were quality, affordability, accessibility, and innovation. These pillars reflected the company's commitment to providing high-quality products at an affordable price, making it accessible to everyone while constantly pushing the boundaries of innovation.
Our team then created a compelling tagline that encapsulated the brand's mission and values, "Unleash Your Adventure." This tagline positioned Evoque as a company that empowers its customers to explore the outdoors and enjoy the freedom and excitement of power sports.
To ensure consistency in messaging, we also developed key messages that conveyed Evoque's brand voice and value proposition. These messages highlighted the company's commitment to quality, affordability, accessibility, and innovation, while emphasizing its customer-centric approach.
To bring the brand to life, we defined Evoque's brand personality, which was adventurous, friendly, and reliable. This personality aligned with the brand's mission and values, and it helped Evoque connect with its target audience on a deeper level.
Overall, our work with Evoque helped the company create a strong brand strategy that aligned with its mission and purpose. By focusing on quality, affordability, accessibility, and innovation, Evoque is now positioned as a brand that empowers its customers to unleash their adventure without breaking the bank.
Research & Analysis
At The Branded Agency, our research for Evoque involved a comprehensive analysis of the industry, competitors, trends, customer insights, and other relevant data. We meticulously studied this information to gain valuable insights that would allow us to formulate a modern, smart, and effective strategy for Evoque to compete with other power sports companies. By analyzing this data, we were able to identify key opportunities and challenges in the market and develop a strategy that would help Evoque stand out from the competition.
Brand Strategy
Through extensive research and analysis, The Branded Agency developed a comprehensive brand strategy for Evoque that effectively addressed all of their branding challenges. We carefully analyzed the data and insights gathered during the research phase to develop well-considered solutions that aligned with Evoque's brand values and goals. Our strategy provided clear and actionable steps to enhance Evoque's brand positioning, messaging, and overall presence in the power sports market.
Brand Positioning
At The Branded Agency, we delivered a revitalized brand identity for Evoque, which included a refreshed brand purpose, vision, brand pillars, key messages, brand personality, tagline, purpose statement, and other essential elements. Our team worked closely with Evoque to develop a brand identity that effectively communicated the company's values, mission, and goals. By providing Evoque with a comprehensive brand identity, we equipped them with the tools necessary to effectively differentiate themselves in the power sports market and connect with their target audience in a meaningful way.